About us

With the support of Digiden MAIRDUMONT launched a highly successful new B2B online platform. Within a few weeks 4businesstrips.de established itself as high-traffic internet address for business travellers. This vastly sought after target group is well catered for by travel experts from MAIRDUMONT and 4trips, the largest German-speaking online travel network. Selected cooperation and advertising partners provide information and offers that are relevant to users from the business world. Digiden is responsible for the creative concept and design. The website was coded using a responsive Wordpress theme.

MAIRDUMONT is the market leader for tourist information in Germany and Europe, with travel publications like Marco Polo, DuMont and Lonely Planet guides, Falk city maps, ADAC cartography. MAIRDUMONT's range of products is complemented by electronic-media and marketing. Digiden will support these business divisions in the future with their expertise in concept, creation and coding.

Digiden developed a web special for Honda Deutschland to accompany the global premiere of the CR-V Concept 2012 at Geneva International Motor Show. The microsite showcases the new SUV using responsive web design, ensuring that content is displayed in an optimal format on all end devices. Whether on a smartphone, tablet or computer, www.honda-crv.de will keep users up to speed on the latest developments of Honda’s automotive division.

Digiden GmbH’s development team is growing and currently looking for staff in the field of web and mobile applications and programming for innovative online advertising. This development has come about as a result of a number of new and exciting projects. Please go to jobs for more information.

HRS commissioned Digiden to enhance the current performance and affiliate banner campaigns to make them compatible for international use by implementing them in English, Italian, French and Polish. For this purpose Digiden designed three banner motifs based on the current HRS branding campaign that are being featured on international, high-reach websites. The highlights of the varied banner campaign include a dynamically designed banner motif in which travellers can enter their destination and their travel dates to be directly forwarded to the corresponding HRS hotel listings.

Deutsche Telekom is one of Digiden’s long-standing customers and also, according to Nielsen, currently the country’s second biggest online advertiser. So it’s even more flattering that the work for this customer is receiving praise from outside the company as is the case with the current industry magazine Kontakter. The magazine dubbed Digiden’s advertising media “Kinder TV” “the online campaign of the week”. With the support of Mickey Mouse, Digiden developed a campaign that is “cheerful, colourful and attractive” and “enchants the viewer with a firework of colourful little stars”, writes Arnd Benninghoff, Managing Director of Sevenone Intermedia. Digiden is very pleased about the praise and the award.

An exciting job for Digiden from Deutsche Telekom. Due to the future joint presence of the landline and mobile divisions, Lufthansa is completely revising the communication of the partnership with Miles & More. What was previously presented on different sites will now be presented on one portal for all divisions and all customer groups: www.telekom.de/miles-and-more. Digiden developed the communication strategy for this and turned it into a concept and a design.

For Universal Music customers, for the first time ever Digiden is producing HTML5 banners and featuring these in a targeted manner when Universal websites are accessed by the iPad. Modern browsers are still not sufficiently widespread for the wide-scale use of HTML5 banners, but this makes sense in a couple of niches, such as that of the iPad. Because HTML5 can be used to creatively design banners without Flash and with various styles, there is no comparison to the GIF fallbacks that were previously the standard. Incidentally, Universal is using the new banners to advertise the iPad app designed by Digiden for its own magazine JazzEcho.

According to the latest study by the Bundesverband Digitale Wirtschaft, internet advertising is the second most popular form of advertising in Germany – overtaking newspapers in terms of advertising expenditure for the first time. Television advertising continues to hold the top spot. In 2012 advertisers spent 5.4 billion EUR (19.2% of total expenditure) on online advertising and this trend looks set to continue. Classic banner adverts account for the largest share of this advertising and have seen the highest growth rates. Magazines and newspapers, on the other hand, are continuing to lose ground and report falling figures. Download the OVK online report 2011/01 here.

The first Crossmedia 2.0 Competence Day at Soho House Berlin was a resounding success. Held on the historic premises of the GDR’s first politbureau, the event focussed on the various forms of digital marketing. Six fascinating presentations highlighted the huge range of possibilities for creative marketing in this vast field. More and more companies are increasing their digital communication budgets and focussing on this area. The aim of Crossmedia 2.0 was to stimulate discussion and ideas for the future. The next Crossmedia 2.0 Competence Day will be held in 2011. For more information and the best images from the event, go to www.digiden.de/crossmedia2.0.

On 26 November 2010 Digiden is holding the first Crossmedia 2.0 Competence Day at Soho House Berlin. The event is aimed at decision makers from the marketing industry and promises to be an exciting day with talks from six well-known specialists, as well as plenty of time for networking and discussion. Crossmedia 2.0 will sharpen attendees’ eyes for the various faces of digital marketing: banner advertising, search engine marketing, social media, mobile applications etc. Go to Crossmedia 2.0 for more information.

The winners of the DMMA OnlineStar award have been announced. Digiden won the bronze award in the Social Media category as partner agency to DDB Germany. DDB Germany had developed the “Sky hat keine Ahnung von Fußball” campaign for Deutsche Telekom, for which Digiden contributed to the online advertising media and developed eight different banner themes in various formats, as well as streaming advertisements. The DMMA OnlineStar award was presented in nine categories on 26 October 2010 in Berlin by the Bundesverband Digitale Wirtschaft (BVDW) e.V., MFG Baden-Württemberg, and the publishing group Ebner Ulm: www.dmma-onlinestar.de.

The dividing lines between the leading actors in this dispute – Apple and Adobe – seem to have hardened and the battle is being fought out in public. But what is behind it all? A glance at the details shows what advertisers and agencies need to be aware of in this controversy, and what they need to prepare themselves for in the future.

Within just a few weeks, the iPad has caused more of a stir than the iPhone and many people are anticipating a revolution in the way we use computers in the future. But what does the launch of the iPad and other tablet PCs actually mean for the advertising industry?

Betting operator myBet.de relies on Digiden. myBet.de is one of the leading online portals for sports betting, casino games and poker in Europe, with a focus on Germany. Digiden’s proposals won out in a pitch involving three other agencies. The agency is now creating the online advertising campaign and two microsites for the new customer.

Digiden relaunches Ekumo GmbH’s new company website. At www.ekumo.de visitors will now find useful information about the benefits of online-based work in single-source editing environments. Prospective customers can find the answers to typical questions and problems related to the creation, maintenance and translation of technical documentation. Digiden gave the website a complete makeover in terms of both content and design, and it is now based on the current version of the Typo3 content management system. It was also optimised with regard to performance and SEO, and was quickly among the top hits returned by a natural Google search.

Digiden introduces football action to online advertising together with Deutsche Telekom. Visitors to the tvmovie.de website have their experience temporarily interrupted by a football destroying the website. In addition, various video streams also play at different points, some of them showing the TV commercial. The format is part of Deutsche Telekom’s current “Das Erleben Experiment” campaign, which was launched on 21 June 2010. The advertising medium is a completely new development from Digiden, so the challenge lay not only in the creative side of things, but also in the technical realisation and integration into existing ad server systems.

To tie in with the World Cup, Musicload is offering download versions of the best football songs of all time and gave Digiden the task of developing the online campaign. The Flash banners will advertise the promotional offer from the start of June through to mid-July in Germany, Austria and Switzerland.

Digiden is pleased to have acquired a new customer for its Digital Reader product. In future, Munich-based IDG publishing group will present several Computerwoche publications in Digital Reader e-paper format on its websites. The publisher had tested the Digital Reader extensively in advance for customer acceptance and quality. Digiden’s Digital Reader Service offers its customers the possibility of quickly converting PDF publications into professional leaf-through Flash magazines, which they can then integrate easily into their websites.

T-Home Entertain is today launching a major online campaign for high definition (HD) television based on the ATL themes on popular websites including Bild, Pro7, Sat1, TV-Movie and TV-Spielfilm. The campaign uses various advertising media formats, including wallpapers, tandems, layers and interstitials. The current advertisements all focus on the HD TV experience and use themes from the blockbuster “The Lord of the Rings”. The film has been available in HD exclusively via Videoload from T-Home Entertain since the start of April. Campaign Preview.

Just in time for the 20th anniversary of the fall of the Berlin Wall, the second flight of the T-Home “Grenzen gab’s gestern” online campaign is ready for take-off. Digiden GmbH developed a total of nine different banner themes based on the ATL campaign. The current campaign themes were realised in numerous special formats, including video streamings for popular websites such as RTL, Pro7, Sat1, TVMovie, Bild and many more besides. Digiden also created advertisements for the T-Home Entertain programme manager. A new T-Home online campaign is soon to be launched by the Berlin-based agency, this time focusing on “LIGA total”! Campaign Preview.

Digiden has worked for Honda Motorrad and Automobil for some time, so the team was thrilled to now also be able to welcome Honda Industrie as a customer. A microsite developed by Digiden providing information about the new EU 30i current generator is the first project to go live: www.honda.de/specials/industrie/hondaeu30i/website/ The site uses an intelligent combination of XHTML and Flash. The text is maintained conveniently via XML, which means that the customer is able to create local versions of the site independently and with ease.

Digiden GmbH welcomes a new recruit to its digital marketing team: From 1 October Fabian Wilhelm will join the Interactive division, working on screen, Flash and motion design for the customers Deutsche Telekom AG, Musicload, Honda Motorrad/Automobil, and Deutscher Sparkassen Verlag, among others. The designer and graduate engineer in typography and media technology has previously worked in a freelance capacity for Daimler AG (Society and Technology Research Group), Schrenk + Schrenk GmbH, Triad Berlin Projektgesellschaft mbH and zweimaleins werbeagentur GmbH.

The Berlin-based agency has already implemented numerous online marketing measures for the motorcycle division of the Japanese vehicle manufacturer since 2006. As the first joint project, Honda CR-Z launched the www.honda-crz.de microsite, which Digiden designed and realised just in time for the 41st Tokyo Motor Show. The “CR-Z Concept 2009” is celebrating its world premiere at the show.