News and recent projects

29.02.2012 | The business customers division of Deutsche Telekom is stepping up its cooperation with Digiden. Each month, new campaigns are launched for products in the fields of landline and mobile communications. Projects in February focussed primarily on Business Basic Complete, Call & Surf and Entertain, as well as the topic of VDSL and new mobile tariffs. Digiden devised, designed and implemented standard performance advertising formats, which were placed in high-traffic networks. The agency is extremely pleased about this intensified cooperation and its successful campaigns.

05.02.2012 | Digiden GmbH’s development team is growing and currently looking for staff in the field of web and mobile applications and programming for innovative online advertising. This development has come about as a result of a number of new and exciting projects. Please go to jobs for more information.

17.01.2012 | HRS commissioned Digiden to enhance the current performance and affiliate banner campaigns to make them compatible for international use by implementing them in English, Italian, French and Polish. For this purpose Digiden designed three banner motifs based on the current HRS branding campaign that are being featured on international, high-reach websites. The highlights of the varied banner campaign include a dynamically designed banner motif in which travellers can enter their destination and their travel dates to be directly forwarded to the corresponding HRS hotel listings.

02.12.2011 | For Justin Bieber’s new album “Under the Mistletoe”, Universal Music entrusted Digiden with the development of a creative online campaign. The campaign should above all attract attention and encourage the fans to interact. Digiden created the “Justin Bieber Covermaker” with the help of which within the first 10 days around 3,500 covers were designed on the website www.justin-bieber-covermaker.de. The cover editor was created in HTML 5 and JavaScript without any Flash whatsoever. A wide range of settings provide scope for creative cover designs in which both texts and images can be used. The finished cover can be printed out for your own CD or forwarded to friends via Facebook and email. In addition, the website offers the option to view the album trailer and listen to the music from the new album.

01.11.2011 | The end of 2011 was the kick-off date for the big branding campaign of Europe’s leading hotel reservation portal www.hrs.de. Digiden contributed the design and programming of six banner motifs. These are based on the print and poster motifs and Digiden has optimised and animated them for online use. Exciting special formats such as a “Super Video Wall” were added to enhance the campaign. The current HRS performance banners were also created by Digiden.

30.09.2011 | Deutsche Telekom is one of Digiden’s long-standing customers and also, according to Nielsen, currently the country’s second biggest online advertiser. So it’s even more flattering that the work for this customer is receiving praise from outside the company as is the case with the current industry magazine Kontakter. The magazine dubbed Digiden’s advertising media “Kinder TV” “the online campaign of the week”. With the support of Mickey Mouse, Digiden developed a campaign that is “cheerful, colourful and attractive” and “enchants the viewer with a firework of colourful little stars”, writes Arnd Benninghoff, Managing Director of Sevenone Intermedia. The team at Digiden is very pleased about the praise and the award.

13.09.2011 | On Thursday, the world’s biggest auto show IAA is kicking off in Frankfurt. Before the start of the trade fair, Digiden is creating the presentation of the digital online version of the trade fair for its long-standing customer Honda. Digiden was commissioned to design, as well as provide the contents, graphics and programming for the website www.honda-iaa.de. The website invites visitors to a virtual tour of the Honda trade fair presence and gets the potential trade fair visitor in the mood, while guiding them through it. Honda provides information on the stand concept, all news, various environmental technologies and other pioneering products. In addition to the automobiles, these also include micro heating plants, solar cells and smart home concepts.

02.09.2011 | For their long-standing customer DirectSmile, over the past few months Digiden has designed and programmed a brand-new website. DirectSmile from Berlin is the inventor of image personalisation and one of the leading service providers for cross media marketing. The website with its streamlined and clear design, as well as its new and improved menu structure, was developed in Typo3. Of course, Digiden also kept an eye on the SEO aspect and optimised the site structure and content accordingly. http://www.directsmile.com

05.08.2011 | Honda Germany is arousing curiosity on the internet in anticipation of the world premiere of the new Honda Civic at this year’s IAA in Frankfurt. Up until the start of the world’s biggest motor show, the website www.honda-civic.de, which was designed and programmed by Digiden, will be regularly updated and expanded to include new information about the five-door car. The site’s technical highlight is the programming in a “responsive layout”. Whether accessed with a desktop computer, a tablet PC or a smartphone, the website adjusts itself accordingly and is always properly displayed. The optimisation to certain window sizes and the complex multi-programming of mobile websites are no longer required.

29.07.2011 | In time for the launch of the new football season, LIGA total!, the Bundesliga channel of Deutsche Telekom, is taking an offensive position with a new advertising campaign. The company has entrusted Digiden with the production of digital advertising motifs for the large-scale awareness campaign. Digiden developed three online motifs and another one for mobile use. These are adapted for various standard formats and specials and are featured on high-reach, sport-related portals such as Sportbild, Sport1, Yahoo and Kicker, etc.

29.06.2011 | Digiden welcomes aboard a new customer: HRS – Hotel Reservation Service decided to work with Digiden as the result of a pitch with several agencies. In future, Digiden will design the online advertising in the fields of Affiliate, Performance and Branding for Europe’s largest hotel reservation portal.

21.06.2011 | An exciting job for Digiden from Deutsche Telekom. Due to the future joint presence of the landline and mobile divisions, Lufthansa is completely revising the communication of the partnership with Miles & More. What was previously presented on different sites will now be presented on one portal for all divisions and all customer groups: www.telekom.de/miles-and-more. Digiden developed the communication strategy for this and turned it into a concept and a design.

24.05.2011 | For Universal Music customers, for the first time ever Digiden is producing HTML5 banners and featuring these in a targeted manner when Universal websites are accessed by the iPad. Modern browsers are still not sufficiently widespread for the wide-scale use of HTML5 banners, but this makes sense in a couple of niches, such as that of the iPad. Because HTML5 can be used to creatively design banners without Flash and with various styles, there is no comparison to the GIF fallbacks that were previously the standard. Incidentally, Universal is using the new banners to advertise the iPad app designed by Digiden for its own magazine JazzEcho.

28.04.2011 | Digiden developed the iPad app of the JazzEcho magazine for Universal Music. Now JazzEcho is the first and only German music magazine available as a free app in the iTunes store. JazzEcho on the iPad is made up of two parts: the quarterly magazine and a large music database with current data on artists, news, new releases, incl. audio samples, videos and dates. The app features an intuitive and well designed operation, as well as a captivating presentation of the multimedia content. A direct connection to the CMS of Universal Music makes it easier to update the app. In addition, jazz fans can buy their favourite music directly from the app.

05.03.2011 | Digiden welcomes the global technology provider Alcatel Lucent as a new customer. In its first project for Alcatel Lucent, Digiden supported the technology provider in the implementation of a mobile application. The prototype of a mobile entertainment system is used in automobiles and was presented by Alcatel Lucent at CeBit 2011.

21.01.2011 | Digiden completely redesigned and programmed the travel portal www.thaizeit.de for the Thai publisher EuroThai Media. With the relaunch and many new functions, in the medium term the website is set to become the leading German-speaking information portal for tourists and expatriates in Thailand and Southeast Asia. For six years, the publisher has been publishing the monthly travel and lifestyle magazine which is provided on board Lufthansa and airberlin flights to Thailand. www.thaizeit.de has also commissioned Digiden to market its website. If you are interested, please contact us to find out more about conditions and design options.

28.10.2010 | On 26 November 2010 Digiden is holding the first Crossmedia 2.0 Competence Day at Soho House Berlin. The event is aimed at decision makers from the marketing industry and promises to be an exciting day with talks from six well-known specialists, as well as plenty of time for networking and discussion. Crossmedia 2.0 will sharpen attendees’ eyes for the various faces of digital marketing: banner advertising, search engine marketing, social media, mobile applications etc. See www.digiden.de/crossmedia2.0/ for more information.

27.10.2010 | The winners of the DMMA OnlineStar award have been announced. Digiden won the bronze award in the Social Media category as partner agency to DDB Germany. DDB Germany had developed the “Sky hat keine Ahnung von Fußball” campaign for Deutsche Telekom, for which Digiden contributed to the online advertising media and developed eight different banner themes in various formats, as well as streaming advertisements. The DMMA OnlineStar award was presented in nine categories on 26 October 2010 in Berlin by the Bundesverband Digitale Wirtschaft (BVDW) e.V., MFG Baden-Württemberg, and the publishing group Ebner Ulm: www.dmma-onlinestar.de.

06.10.2010 | The dividing lines between the leading actors in this dispute – Apple and Adobe – seem to have hardened and the battle is being fought out in public. But what is behind it all? A glance at the details shows what advertisers and agencies need to be aware of in this controversy, and what they need to prepare themselves for in the future. Download Digiden expert article here (German version).

07.09.2010 | A new customer for Digiden. Daimler Financial Services places its trust in the Berlin-based agency’s technical prowess for the redesign of an internal platform for its Corporate & Marketing Communications division, which is used for managing campaigns, advertising materials, and pictures. The platform is programmed in .Net.

01.09.2010 | Within just a few weeks, the iPad has caused more of a stir than the iPhone and many people are anticipating a revolution in the way we use computers in the future. But what does the launch of the iPad and other tablet PCs actually mean for the advertising industry? Download Digiden expert article here (German version).

30.08.2010 | Betting operator myBet.de relies on Digiden. myBet.de is one of the leading online portals for sports betting, casino games and poker in Europe, with a focus on Germany. Digiden’s proposals won out in a pitch involving three other agencies. The agency is now creating the online advertising campaign and two microsites for the new customer.

29.07.2010 | Digiden relaunches Ekumo GmbH’s new company website. At www.ekumo.de visitors will now find useful information about the benefits of online-based work in single-source editing environments. Prospective customers can find the answers to typical questions and problems related to the creation, maintenance and translation of technical documentation.

Digiden gave the website a complete makeover in terms of both content and design, and it is now based on the current version of the Typo3 content management system. It was also optimised with regard to performance and SEO, and was quickly among the top hits returned by a natural Google search.

21.06.2010 | Digiden introduces football action to online advertising together with Deutsche Telekom. Visitors to the tvmovie.de website have their experience temporarily interrupted by a football destroying the website. In addition, various video streams also play at different points, some of them showing the TV commercial. The format is part of Deutsche Telekom’s current “Das Erleben Experiment” campaign, which was launched on 21 June 2010. The advertising medium is a completely new development from Digiden, so the challenge lay not only in the creative side of things, but also in the technical realisation and integration into existing ad server systems.

Banner preview

31.05.2010 | To tie in with the World Cup, Musicload is offering download versions of the best football songs of all time and gave Digiden the task of developing the online campaign. The Flash banners will advertise the promotional offer from the start of June through to mid-July in Germany, Austria and Switzerland. Have a look at the banner preview!

07.04.2010 | The new website www.honda-crz.de goes live just in time for the Germany premiere of the new Honda CR-Z. This is already the third expansion stage since the website’s launch in October 2009. The relaunch adds new content to the site and makes it visually more sophisticated. The design consists of three selectable colour versions and different video streams matched to these in the background. The website will be used in Germany, Austria, the Netherlands and Belgium in the future, and is based on our own, easy-to-use CMS, and variable communication fields. These allow the content to be altered quickly and flexibly without any programming costs.

09.03.2010 | Digiden is pleased to have acquired a new customer for its Digital Reader product. In future, Munich-based IDG publishing group will present several Computerwoche publications in Digital Reader e-paper format on its websites. The publisher had tested the Digital Reader extensively in advance for customer acceptance and quality. Digiden’s Digital Reader Service offers its customers the possibility of quickly converting PDF publications into professional leaf-through Flash magazines, which they can then integrate easily into their websites. www.digital-reader.eu

22.02.2010 | T-Home Entertain is today launching a major online campaign for high definition (HD) television based on the ATL themes on popular websites including Bild, Pro7, Sat1, TV-Movie and TV-Spielfilm. The campaign uses various advertising media formats, including wallpapers, tandems, layers and interstitials. The current advertisements all focus on the HD TV experience and use themes from the blockbuster “The Lord of the Rings”. The film has been available in HD exclusively via Videoload from T-Home Entertain since the start of April. Have a look at the banner preview!

26.01.2010 | Just in time for the 20th anniversary of the fall of the Berlin Wall, the second flight of the T-Home “Grenzen gab’s gestern” online campaign is ready for take-off. Digiden GmbH developed a total of nine different banner themes based on the ATL campaign. The current campaign themes were realised in numerous special formats, including video streamings for popular websites such as RTL, Pro7, Sat1, TVMovie, Bild and many more besides. Digiden also created advertisements for the T-Home Entertain programme manager. A new T-Home online campaign is soon to be launched by the Berlin-based agency, this time focusing on “LIGA total”! Have a look at the banner preview!

07.01.2010 | Digiden has worked for Honda Motorrad and Automobil for some time, so the team was thrilled to now also be able to welcome Honda Industrie as a customer. A microsite developed by Digiden providing information about the new EU 30i current generator is the first project to go live: www.honda.de/specials/industrie/hondaeu30i/website/ The site uses an intelligent combination of XHTML and Flash. The text is maintained conveniently via XML, which means that the customer is able to create local versions of the site independently and with ease.